Meet Your Expert Instructor: Dekker Fraser

Global Product Marketing Leader. Bestselling Author. AI Strategist. Your Guide to 10x Growth.

Dekker Fraser

Marketer

Management Experience • Global Product Marketing Manager for Sony PlayStation • Vice President of Marketing for Talkatoo • Senior Product Marketing Manager for Webgility • Product Marketing Manager for Rocket Lawyer • Director of Marketing for Ironclad Games / Flame Design • SaaS Marketing Consultant Education • MBA in Marketing from Northwestern University - Kellogg School of Management • Leadership Essentials from Columbia Business School • Bachelor of Commerce from Mount Allison University • Presidential Scholar Selected Publications • Product Launch: How to Go to Market • How to Become a Product Marketing Manager - Bestseller • Proven Methods for Lead Generation and Customer/User Acquisition - Highest rated Academic & Volunteer • 1 Million Enrollments • University MBA Program Advisor • College Marketing Lecturer for Digital Marketing & Business Analytics • Division Director and VP of Membership for Toastmasters International • Board of Directors for a charity

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Frequently Asked Questions

  • What exactly will I learn in Dekker’s AI Product Marketing Course?

    You’ll learn how to leverage AI to 10x your product marketing impact through practical, real-world applications. This includes AI tools for targeting the right customers, crafting effective communications, enabling your sales team, conducting market research, and personalizing marketing at scale.

  • Is this course suitable for beginners or only advanced marketers?

    This course is designed for both beginners and experienced marketers. Whether you're a Product Marketing Manager, Marketing Consultant, or CMO, the content is structured to help you implement AI strategies regardless of your current skill level.

  • What makes this course different from other marketing programs?

    Most traditional marketing courses teach outdated methods. Dekker’s course is uniquely focused on AI-powered strategies. You’ll learn how to give AI effective prompts, use tools that predict customer behavior, and automate tasks that normally take hours—directly from an ex-Sony, Google-affiliated marketer.

  • What kind of AI tools or technologies will I be using in the course?

    You’ll explore various AI-powered tools for customer targeting, behavior prediction, automated insights, real-time messaging, and personalization. The course guides you on what tools to use, how to prompt them effectively, and how to make them act like a seasoned product marketer.

  • What if the course doesn’t meet my expectations?

    There’s a 30-day money-back guarantee. If you’re not satisfied or don’t see a noticeable improvement in your skills, you can request a full refund—no questions asked.