Here’s What’s Stopping You From Becoming a Product Marketer That Companies Fight Over

Most successful product marketers like Brian Balfour and Chris Penn share 1 secret that saves them 100s of hours of gruelling tasks every week…


And no, it’s not handing others their work because that not only costs more money but it’s also extremely unreliable


So what’s their secret?


They leverage AI to handle excruciating tasks and to streamline communication with near-flawless precision.


Now you might be asking, doesn’t AI generate obviously AI-generated content that turns customers away? Here’s the best part…


When you give AI the right instructions, it will give you a better result than what most product marketers who get paid $1000s/mo would’ve generated


Here’s the thing though…


AI doesn’t just save you time by automating routine tasks so you can work fewer hours and still deliver outsized results.


It also helps you anticipate trends, craft tailored messaging, and even find high-potential leads you might’ve missed.


It’s like having a 24/7 strategist who adapts to your style and tirelessly helps you deliver results at scale without burnout.


To learn which AI to use, what to prompt it to get game-changing results, and how to make it think like a 7-figure product marketer to review your work and amplify your skills without a mentor…

What Exactly Will You Learn Inside The Course?

Inside, you’ll learn exactly how to:


✅Speak to your audience like you read their mind using AI messaging that lands with emotion, not confusion.


✅Turn one blog into 10 high-converting assets, without burning hours rewriting and reviewing.


✅Create professional videos, images, and audio using AI without needing any knowledge, skill sets, or design instincts


✅Build high-converting websites in less than an hour without wasting $10k+ on fancy agencies that don’t convert.


✅Use AI to do the heavy lifting and 5x your output without burning out to complete more work in less time


✅Create high-converting copy with AI that doesn’t feel AI-generated, so you never waste hours staring at a blank screen again


✅Build your full strategy with AI so you don’t waste weeks buried in Miro boards & Notion tabs with nothing on your mind


✅Automate data analysis to get reliable data within seconds and half the effort


✅Plan events with AI to launch with complete confidence and no stress or last-minute chaos


✅Build seamless customer journeys with AI so you can turn blog traffic into ready-to-pay leads instantly


BONUS: AI For Profitable Product Marketing Book


…all that for less than a month’s worth of overpriced Starbucks coffee ($49)

Here's What's Included Inside:

    1. Targeting Prospects (New Customers!)

    2. AI Marketing Assistant for Marketing Strategy

    3. Targeting Existing Customers

    4. Segmentation & Personas

    1. AI for Marketing Communications

    2. InVideo: AI to Make Videos in Minutes

    3. ChatGPT for Google Ads

    4. Free vs Paid AI Apps

    5. AI for Imagery

    6. AI for Audio

    7. AI for Video

    8. AI for Channel Optimization

    9. Websites & Shopping Experiences

    10. AI for Advertisements

    11. Academic study: AI-generate ads outperform in the automotive industry

    1. AI for Sales Enablement

    2. Email AI

    1. AI for Marketing Research

    2. Qualitative Research & Emotions

    1. AI Problems, Productivity & Personalization

    2. AI Challenges

    3. AI Productivity

    1. All in on AI: How Smart Companies Win Big with Artificial Intelligence

    2. Artificial Intelligence: Insights from Harvard Business Review

    3. On AI: Harvard Business Review's 10 Must Reads

    4. Generative AI in Practice

    5. Free Book! AI for Profitable Product Marketing

About this course

  • 27 lessons

Know your audience like the back of your hand” is why most product marketers get below average results

Look, I get it, knowing your audience better than they know themselves feels like a great win


And it is. But the way product marketers gather this information? It’s like trying to find gold in the sewers


Why?


Because audience’s needs, desires, and preferences are constantly evolving.


Meaning that relying on outdated methods like surveys, demographic data, and historical trends, just won't cut it anymore


Well what’s the correct way of gathering information about customers? You may be asking


Using the newest methods in the market that constantly change according to your audience’s preferences


And that my friend is why AI is so crucial today…


One of the best features of using AI is its ability to predict exactly what your audience wants and how to present it irresistibly so you can scale your business as fast as humanly possible


But with everyone jumping onto AI nowadays, this opportunity might slip away in the blink of an eye, just like it is for 93% of the world.

Student Reviews

4.5 average rating from 133 reviews

“Great information on AI tools, with examples and clear articulation of benefits”

Arun ★★★★★

“I enjoyed the course and was enlightened about how some apps work in certain situations and not in others. A good course, particularly for those who have no idea how to work with AI beyond just asking it a question. Thank you, Dekker!”

Jennifer H. ★★★★★

“very clear, organanized and in the right pace.”

Ayomide K. ★★★★☆

“Excellent Insights on application of AI in Marketing with Practical examples. Awesome experience”

Naveen Kumar H. ★★★★★

“Good explanation of how Machine Learning can make Marketing analysis faster and more accurate”

Edward B. ★★★★★

“Yes it was a good match”

Aditya D. ★★★★★

“While still very early in the course, clearly the content provided herein is straight out of "Top Gun School"! I'm very happy to have access to the course, there's no doubt in my mind, it will improve my value in the market place...”

Joe C. ★★★★★

“Amazing content. Very informative.”

Danilo G. ★★★★★

“Loved the course! It was very informative and easy to follow.”

Ivy G. ★★★★⯪

“The Course is pretty simple and straightforward”

Heaven S. ★★★★⯪

Managing Customer Journeys is an EVERYDAY struggle for all product marketers, right? WRONG

Look, guiding customers seamlessly from awareness to conversion feels like escaping a maze in the dark while blindfolded.


Just when you think you’ve got the journey mapped out, they detour, leaving you scrambling to realign your strategy.


Without the right tools, managing this becomes super exhausting and time-consuming.


Now imagine having AI as your co-pilot. 


In this course, you’ll learn how to set up AI-powered customer journey mapping tools that don’t just track behavior… they predict it.


So instead of reacting to unpredictable turns, you’ll anticipate each step, making their experience smooth and intentional.


AI designs paths that adapt instantly to each user’s unique journey, guiding them effortlessly from awareness to action.


With this skill, you’ll eliminate the constant guessing game, convert more leads, and easily build stronger relationships.


You’ll also set up customer journeys that flow naturally across platforms, with AI ensuring each experience is as seamless as if you’d crafted it personally.

Your Satisfaction is Absolutely, Positively Guaranteed!

Look, you don’t even have to say “yes” today. 


All you have to say is “maybe.” 


Because when you order now, you’ll receive my 14-day iron-clad money-back guarantee


If the AI Product Marketing Course doesn’t improve your skills or for any reason you’re unsatisfied, just email me within 14 days for a full refund, no questions asked.


Sound fair enough?


Now there’s just one question that remains unanswered…

What is Becoming a Product Marketing Wizard Worth to You?

If you’re like most product marketers, you’ve likely spent hundreds or even thousands to learn the ropes.


But none have delivered the results you wanted and for one simple reason…


They’re all teaching you the outdated methods of product marketing


What sets this course apart is we AI approach to product marketing.


Now, I know you might think that this will cost you at least $10,000


Relax, you won’t even get close to the thousands.


I want to make sure this solution is accessible to absolutely everyone,


That’s why, if you act now, you can secure your copy of the AI Product Marketing Course for just $49.


That’s right, your struggles with creating hyper-targeted campaigns, adapting marketing in real-time, and analyzing data without wasting hours, solved, for a one-time investment of just $49.


And just to ease your mind, if you’re unsatisfied with how the course turned out to be…


Simply email me within 14 days of your purchase, and I’ll refund your money in a flash.

Frequently Asked Questions

Still got more questions?

Will the content look obviously AI-generated? +

Absolutely not, if you know exactly what to tell it, AI can generate astonishing results. Want proof? This whole page was made with the help of AI. When you uncover what's behind this course, your eyes will open up, and you will see just how much AI is used in the real world.

Does this work for both B2B and B2C? +

Absolutely. The framework works across both, whether you're selling software or skincare.

Do I need prior AI experience? +

Absolutely not. This framework teaches you everything, from A-Z, about AI Product Marketing.

How long do I have access to the course? +

You get lifetime access to all course materials, including any future updates we make to the content.

How can I contact you? +

No problem, here's my Instagram handle: @dekkermarketing

Get Instant Access Now 

30-Day Money-Back Guarantee

Companies I've Worked With

Your Instructor

Dekker Fraser, MBA

Management Experience

  • Global Product Marketing Manager for Sony PlayStation
  • Vice President of Marketing for Talkatoo
  • Senior Product Marketing Manager for Webgility
  • Product Marketing Manager for Rocket Lawyer
  • Director of Marketing for Ironclad Games / Flame Design
  • SaaS Marketing Consultant


Education

  • MBA in Marketing from Northwestern University - Kellogg School of Management
  • Leadership Essentials from Columbia Business School
  • Bachelor of Commerce from Mount Allison University
  • Presidential Scholar


Selected Publications

  • Product Launch: How to Go to Market
  • How to Become a Product Marketing Manager - Bestseller
  • Proven Methods for Lead Generation and Customer/User Acquisition - Highest rated


Academic & Volunteer 

  • 1 Million Enrollments
  • University MBA Program Advisor
  • College Marketing Lecturer for Digital Marketing & Business Analytics
  • Division Director and VP of Membership for Toastmasters International
  • Board of Directors for a charity