See The Framework In Action
Watch this quick demo to see how our AI framework can transform your product marketing workflow
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4.6 ⭐⭐⭐⭐⭐
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Helped 3,100+ students utilize AI for Product Marketing
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Helped 400,000+ people become top-tier marketers
Brands I've Worked With



This is for you if:
- You spend hours writing launch decks and last-minute copy while Sales takes all the credit.
- Your day’s hijacked by random Slack pings, slide edits, and rewording someone’s bad idea.
- You want to become a product marketer who isn’t stressed 24/7, doesn’t work more than 5 hrs/day, and has time to spend with their family
To be more clear, let me ask you this question…
Does This Sound Like You?
❌Waking up at 8 AM just to sit through pointless meetings and take notes nobody uses
❌Staring at a blank doc, procrastinating, after you’ve just finished a forced customer call
❌Sales dumping 7 “urgent” requests on you like you’re their personal copywriter
❌Getting a “Can you write this case study?” Slack out of the blue in the middle of the day
❌Getting ripped apart by your boss in front of everyone for a small mistake all humans make
❌Finally logging off, exhausted… only to remember you still need to prep tomorrow’s slides
❌Going to sleep completely drained, already dreading the chaos you’ll wake up to again
If this sounds like your everyday life, listen up…
AI Has Brought The Biggest Opportunity Yet For Struggling PMMs, Here’s Why…
Imagine this… you’re stuck working 9 hrs/day as a PMM for a small, unknown company
You give this company your all, work overtime, stay up till 2 AM working, and spend so much time, money, and effort not only to deliver the best results…
But to also get recognized by top companies, you want to work with like Google, Sony, etc.
So, you work nonstop for weeks to get the best results. For example, you:
🔴Spend 10s of hours interviewing customers
🔴Pay people to answer surveys to gather reliable data
🔴Scour the internet for weeks to get trustworthy information
🔴Then, finally, after weeks of research and $1,000s down the drain, the project goes live, but it still gets mediocre results
And you know that you can’t keep going like that, or else they’ll fire you.
You get all the books and courses that promise to make you a better PMM, but no matter what you do, you keep delivering mediocre results
Then, AI gets introduced…
99% of PMMs are so afraid it replaces them, but only 1% leverage it to do the dull, excruciating work for them
You see, AI is a 2-sided blade; you either leverage it, or it replaces you
Luckily, you understand that earlier than most, and instantly decide to utilize it to write your copy, gather your research, review your work, etc.
And when you use it for that company… The results are almost instant
You go from wasting weeks of back-wrenching work on research… to getting it fully done by AI within a few minutes
You go from wasting $1000s of the company’s money, to getting it done for free and getting that money as a bonus…
And unlike what most may think, it actually does a better job than most PMMs that get paid $1000s/mo only to deliver below-average results.
See, if you give AI the right instructions, it doesn’t generate obvious AI-generated content…
It gives you detailed information about your target customers’ pains, desires, fears, demographics…almost instantly
It has allowed me and my students to work less and deliver better results than most PMMs would’ve delivered
AI Has Helped Us:
🟢Lay off all the boring & exhausting tasks like writing case studies from scratch
🟢Deliver better results than most product marketers who make $100k+/year would’ve delivered
🟢Walk into meetings fully prepared with AI while everyone else scrambles their lives away
🟢All without generating obvious AI content, making the slightest human error, or taking weeks to finish any task
“There’s no doubt in my mind, it will improve my value in the marketplace.”
So, before I show you exactly how to use it for yourself, let me show you what some of my students are saying:
“Amazing content. Very informative. ”

“I enjoyed the course and was enlightened about how some apps work in certain situations and not in others. A good course, particularly for those who have no idea how to work with AI beyond just asking it a question. Thank you, Dekker! ”

“While still very early in the course, clearly the content provided is straight out of "Top Gun School"! I'm very happy to have access to the course, there's no doubt in my mind, it will improve my value in the marketplace... ”

“Good explanation of how Machine Learning can make Marketing analysis faster and more accurate ”

“Yes it was a good match ”

“Excellent Insights on application of AI in Marketing with Practical examples. Awesome experience ”

“Great information on AI tools, with examples and clear articulation of benefits ”

Now that you know AI is the solution to becoming a product marketer companies fight over…
There’s still a big problem
AI is only half the equation, and it’s worthless if you don’t know how to use it…
It will keep generating silly and obvious AI content that pushes customers away, and you’ll not only deliver below-average results…
But your boss will simply replace you with a PMM who utilizes AI correctly and gets him great results
Instead, you need to learn HOW to use AI correctly and HOW to implement it into product marketing
Just imagine going into your boss’s office with an AI-generated task in your hand that took you a few minutes to create
Sweat is falling down your face, afraid that he finds out it’s AI and firing you on the spot
But instead of that… he applauds you for your amazing work, takes it live, and it delivers better results than this company has ever seen
Your boss now begs you to stay in his company, always includes you in strategic convos, and you have everyone’s respect
All while working less than 5 hrs/day, laying off all the pressure to AI, and never doing manual grunt work again
I know this seems way too far from reality…
But my students and I are living proof that this can happen only if you learn how to use AI correctly…
This is exactly why I created…
The AI Product Marketing Framework
The AI Product Marketing Framework is a course built to teach product marketers in the simplest and most informative way possible how to:
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Automate long, boring, and extremely time-consuming week-long like launch prep projects into 10-minute tasks
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Create pain-driven messaging that significantly increases conversion rates and purchases to your product marketing campaign
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Get precise, expert feedback for your email and landing page copy to get more clicks and demo signups
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And much more, including (automated sales enablement, market research, etc.)
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To be more clear…
Inside You'll Learn Exactly How To:
✅ Speak to your audience like you read their mind using AI messaging that lands with emotion, not confusion.
✅ Create high-converting copy with AI that doesn’t feel AI-generated, so you never waste hours staring at a blank screen again
✅ Turn one blog into 10 high-converting assets, without burning hours rewriting and reviewing.
✅ Build your full strategy with AI so you don’t waste weeks buried in Miro boards & Notion tabs with nothing on your mind.
✅ Create professional videos, images, and audio using AI without needing any knowledge, skill sets, or design instincts.
✅ Automate data analysis to get reliable data within seconds and half the effort.
✅ Build high-converting websites in less than an hour without wasting $10k+ on fancy agencies that don’t convert.
✅ Plan events with AI to launch with complete confidence and no stress or last-minute chaos.
✅ Use AI to do the heavy lifting and 5x your output without burning out to complete more work in less time.
✅ Build seamless customer journeys with AI so you can turn blog traffic into ready-to-pay leads instantly.
Book

Your Satisfaction is Absolutely, Positively Guaranteed!
Look, you don't even have to say "yes" today. All you have to say is "maybe."
Because when you order now, you'll receive my 30-day ironclad money-back guarantee.
So, if the AI Product Marketing Course doesn't improve your skills or if you're unsatisfied for any reason...
Simply email me within 30 days for a full refund, no questions asked.
Now, you might be asking, well... Why Us?
Well, other than the fact that there are almost no AI Product Marketing courses out there that teach you exactly how to use AI, here's exactly why we're the best option:
Feature | Your Course | Other Courses |
---|---|---|
Price | ✅ $49 one-time | ❌ $499+ |
Real-World AI Use Cases | ✅ Majority | ⚠️ Some |
Product Marketing Focused | ✅ Hyper-targeted to PMMs | ⚠️ Broad to all marketers |
Instructor Credibility | ✅ Strong (Sony, MBA, Google-affiliated startups) | ⚠️ Mixed |
Actionable Steps | ✅ Step-by-step actionable tips | ⚠️ More theoretical |
Psychological Copywriting | ✅ Converts | ❌ Corporate |
Bonus Content | ✅ AI Book Summaries | ❌ None |
Refund Policy | ✅ 30-day full refund | ⚠️ Most don't have |
Sadly...
This isn’t for everyone
Don’t worry, I’m not going to tell you there are 12 spots left and they’ll fill out in 37 minutes because we all know it’s BS
What I am going to tell you is that not everyone reading this is going to take action
Which is understandable…
…if you want to continue doing the job of 5 people while Sales get all the credit
…if you want to keep rewriting messaging docs 6 times, making it “look pretty” just to please other colleagues who don’t even get your role
…if you want to continue counting the days until AI replaces you ruthlessly
If not, you need to join as soon as possible because AI is not knocking on the door anymore, it’s breaking it down
People are getting replaced day-by-day, hour-by-hour, and you’re probably next
You came to this page looking to change your daily struggles, now’s your chance
There’s no time left, and I’m sure you’ve had enough of doing all the work in a company that doesn’t even give you any recognition or barely any credit
Still got more questions? No worries, here are the most…
Frequently Asked Questions
Still got more questions?
Doesn’t AI sound generic, vague, and AI-generated? +
Absolutely not, if you know exactly what to tell it, AI can generate astonishing results. Want proof? This whole page was made with the help of AI. When you uncover what's behind this course, your eyes will open up, and you will see just how much AI is used in the real world.
Is this used for B2B or B2C? +
Absolutely. The framework works across both, whether you're selling software or skincare.
Do I need to have experience with AI? +
Absolutely not. This framework teaches you everything, from A-Z, about AI Product Marketing.
Does this work if my marketing skills aren’t top-notch? +
Even if you’ve lived under a rock, we have designed this framework to teach you everything about AI Product Marketing.
So, if your marketing skills aren’t the best, AI will not only help you with your tasks…
But you can also learn how it generates the mind-blowing results it generates
Does this work in the X niche? +
This works in any niche whatsoever, as long as it has a product to be marketed, this framework works
I’m sure I can find the same content on YouTube for free +
I’m sure you can too, but can you afford wasting yet another month and maybe even another year, searching for something that could be in your hands in just a few clicks for $49?
If you can, is it really worth the hassle and the stress to filter out all the lies from the truth, and search for something that you can have in a few minutes from now?
AI is not only knocking at the door, it’s breaking it down…
AI will ruthlessly take product marketers’ jobs within seconds without caring about their experience, their situation, anything
You might think this is far from the truth, but in reality, it’s closer than you think
And the longer you wait, the closer you are to being replaced
So, join in fast and learn how to become an irreplaceable AI Product Marketer today!
How much do I need to spend on the AI tools used? +
Most of the tools we use are 100% free, however…
There’s only one premium tool we use for research, which does the work of 5 market research professionals
It’s $99/mo, but it is optional, and you would still get 90% of the value without it
Still got more unanswered questions? +
Here’s my LinkedIn
30-Day Money-Back Guarantee
Your Instructor
Dekker Fraser, MBA
Management Experience
- Global Product Marketing Manager for Sony PlayStation
- Vice President of Marketing for Talkatoo
- Senior Product Marketing Manager for Webgility
- Product Marketing Manager for Rocket Lawyer
- Director of Marketing for Ironclad Games / Flame Design
- SaaS Marketing Consultant
Education
- MBA in Marketing from Northwestern University - Kellogg School of Management
- Leadership Essentials from Columbia Business School
- Bachelor of Commerce from Mount Allison University
- Presidential Scholar
Selected Publications
- Product Launch: How to Go to Market
- How to Become a Product Marketing Manager - Bestseller
- Proven Methods for Lead Generation and Customer/User Acquisition - Highest rated
Academic & Volunteer
- 1 Million Enrollments
- University MBA Program Advisor
- College Marketing Lecturer for Digital Marketing & Business Analytics
- Division Director and VP of Membership for Toastmasters International
- Board of Directors for a charity