How SaaS Firms Added $1.2M to Their ARR

Many companies like "Side" grew their ARR quickly using direct mail & other tactics revealed in this course. Former manager at Sony & Google-backed startups with 14 years marketing experience reveals these SaaS marketing secrets!

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Dear SaaS Founders & Managers:

Here are new methods to double your customer base & triple your demos & trials without wasting time on non-buyers—guaranteed—or your money back... I'll reveal all my SaaS marketing secrets after working for Sony, two Google-backed startups & software companies of all sizes from bootstrapped to Series-E & the Fortune 100.

See you in class! Dekker Fraser, Kellogg MBA

Join 30,000 students who already enrolled!

Did you know that most SaaS leads are a waste of money and never convert to paying customers?

Let me show you EXACTLY how to get more customers so you don't waste a single more cent. I will teach you...

  • The single most cost-effective way to acquire SaaS customers

  • The fastest, easiest way to generate demo requests and free trial sign-ups

  • How to simply pay people to sit through your demo to generate $1M in pipeline from direct mail

  • Step-by-step instructions for advertising profitably on LinkedIn (with examples of successful SaaS ads)

  • How I acquired users for less than 10 cents each and got 15 million views with just one video and no ads

  • Product-led growth

  • How to reach out to key influencers to generate word-of-mouth marketing

  • How to build your SaaS marketing funnel and overall marketing plan (1 page template)

  • Detailed SaaS lead nurturing

  • How to fix problem like poor MQL-to-SQL conversion rates

  • Specific tactics that worked for me in generating cost-effective sales meetings

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Testimonials

“Invaluable information in this course that breaks down the SaaS Marketing ecosystem from every angle. Thank you, Dekker!”

Rhea Sawla, Elon University

“The topic headings seemed original so I got this course. This is review after watching just the first video once. Content is spot on and original !! It is from work experience and distilled knowledge. Thanks Sir.”

Durvesh Javle

“Having spent a good decade in B2C marketing, I was curious to learn what it would be like on the other side and found this incredibly insightful! I look forward to putting this newfound knowledge in my next role.”

Darshila Wijaya, Marketing Professional

“This course took me nearly a year to complete, but I'm glad I did. Even if it means starting from the beginning to remember everything I've done previously. I've learned a lot about where we went wrong and how to avoid them in the future. Now, I'm starting over with the knowledge I gained from this course. It definitely shows me where I went wrong and why my efforts were insufficient. Thank you very much.”

Marimar Dela Torre

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Course Curriculum

    1. 9 Biggest SaaS Marketing Mistakes

      FREE PREVIEW

    2. 9 Biggest SaaS Marketing Mistakes

    3. SaaS Marketing Playbook PDF - Part A

    4. Quiz: SaaS Marketing Playbook - Part A

    5. SaaS Branding

    6. SaaS Branding

    7. Vanta Branding Case Study (SaaS)

    8. 15 Ways to Get Demo Requests SaaS Demo Requests & Customers

    9. SaaS Positioning Worksheet - Part A

    10. SaaS Positioning Worksheet - Part A

    11. SaaS Positioning Worksheet - Part B

    12. SaaS Positioning Worksheet - Part B

    13. Email nurturing after signing up for a free account - part 1

    14. Email nurturing after signing up for a free account - part 2

    15. SaaS Product Marketing Case Study (Screenpal)

    16. Million Dollar Weekend

    17. SaaS Sales Demos that Sell!

    18. Lead Generation Is Incredibly Easy

    19. Lead Generation Is Incredibly Easy

    20. Outbound SaaS Marketing Absolutely Crushes Inbound Marketing

    21. $1M in SaaS Sales Pipeline

    22. LinkedIn Lead Generation with Mailchimp Nurturing

    23. 50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!

    24. SaaS Startups Are Not Greedy Enough!

    25. Buyers

    26. SaaS Marketing Time Horizons

    27. Growing your B2B SaaS Quickly by Following Lacoste

    28. SaaS Marketing Playbook PDF - Part B

    29. SaaS Marketing Playbook - Part B

    30. Boston Consulting Group Article - The One Ratio Every Subscription Business...

    31. Big SaaS Demand Generation Mistake

    32. What is the big optimization mistake most SaaS companies make?

    33. SaaS Funnel Conversion Issues + Funnel Excel Template

    34. Influencer Marketing & PR Research

    35. The Future of SaaS Marketing

    36. What type of marketing communications do I predict as gaining more attention for leading SaaS companies?

    1. SaaS Positioning 1

    2. Positioning Quiz

    3. Example - Bolt

    4. What is the default formula for creative strategies in marketing communications?

    5. SaaS Positioning 2

    6. SaaS Positioning 3

    7. Automation vs Analytics

    8. Positioning - Successful Companies

    9. Meet Customers Where They're At

    10. Homepage Messaging

    11. LinkedIn Ad Example

    12. Vertical SaaS Positioning

    13. Building a Story Brand

    1. Dealing with the Overwhelming Complexity of SaaS Campaigns

    2. Don't Gate Your Content

    3. MOFU + BOFU Campaign A

    4. MOFU + BOFU Campaign B

    1. Outbounding

    2. Anti Detect Browsers

    3. Why Startups Fail

    4. Startup Tactics

    1. PLG

    2. Product Led Growth (Wider Top of Funnel & F2P Games)

    3. Gamification: the Frontier of Product-Led Growth

    4. Jason Lemkin on Freemium

    5. Product Led Growth

    6. Habit-forming products

    7. Habit Formation

    8. Habit-forming products 2 (optional)

    9. Product Led Habit Formation.

    10. A simple trick to get the behavior you want

    11. Do not require a work email!

    12. Do not require a work email!

    13. What does product-led really mean?

    14. The end user is king

    15. Usage-based trials

    16. Usage-based trials, habit formation, and end users

    17. Changing people's minds with PLG

    18. Product Led Growth with RocketReach: The Usage Experience

    19. Product Led Growth Welcome Email

    20. Sample nurture emails and tips

    21. SaaS case studies

    22. Initial sign-up process

    23. Closure

    24. Don't ask for annoying information upfront

    25. Visibility

    26. How to change people's minds

    27. Addressing objections

    28. Addressing objections 2

    29. Word of mouth

    30. Freemium vs. Free Trial

    31. Familiarity

    32. Product Led Growth Conversion Benchmarks

    1. Growth Hacking

About this course

  • $57.00
  • 211 lessons
  • 19 hours of video content

I have 14 years of experience marketing for software companies including Sony, a Google-backed startup, a Google-accelerator startup, bootstrapped startups & Series A-D SaaS companies. I also have an MBA from Northwestern's University's Kellogg School of Management and published several books on marketing.

Part 1 - Major Considerations in SaaS Marketing

Part 2 - Product Led Growth

Part 3 - LinkedIn Ads

Part 4 - SaaS Lead Nurturing

Part 5 - High Level Product Marketing Templates

Part 6 - Growth Hacking

[Tutorials, Templates, Lectures, Case Studies, Frameworks, PDF Playbooks, and More!]

Your Instructor

Dekker Fraser, MBA

Management Experience

  • Global Product Marketing Manager for Sony PlayStation
  • Vice President of Marketing for Talkatoo
  • Senior Product Marketing Manager for Webgility
  • Product Marketing Manager for Rocket Lawyer
  • Director of Marketing for Ironclad Games / Flame Design
  • SaaS Marketing Consultant


Education

  • MBA in Marketing from Northwestern University - Kellogg School of Management
  • Leadership Essentials from Columbia Business School
  • Bachelor of Commerce from Mount Allison University
  • Presidential Scholar


Selected Publications

  • Product Launch: How to Go to Market
  • How to Become a Product Marketing Manager - Bestseller
  • Proven Methods for Lead Generation and Customer/User Acquisition - Highest rated


Academic & Volunteer 

  • 1 Million Enrollments
  • University MBA Program Advisor
  • College Marketing Lecturer for Digital Marketing & Business Analytics
  • Division Director and VP of Membership for Toastmasters International
  • Board of Directors for a charity