Former PMM for Sony PlayStation and 2 Google-affiliated startups

The AI Product Marketing Framework That Helps You Finish More Projects In Less Time

Become an irreplaceable product marketer that companies fight over without working 5+ hours/day, feeling burnt out, or even feeling too much pressure by your boss ever again

See The Framework In Action

Watch this quick demo to see how our AI framework can transform your product marketing workflow

The Painful Truth About Product Marketing Today

Believe it or not, the reason most PMMs are extremely undervalued in a company is not their boss's fault; it's theirs

Let me explain...

Imagine going to your boss with a pile of tasks you spent weeks working on, making sure there's 0 mistake, pulling data from the deep depths of Earth...

Only for him to say, "Ok, leave it on my desk, and start working on the next pile of extremely exhausting tasks I just left on your desk."

So, how's that not the boss's fault?

Well, it's because product marketers undervalue themselves...

They waste 10s of hours working on extremely time-consuming and exhausting tasks they hate instead of simply laying it off to AI that does it in literal seconds

If they had done that, they wouldn't have only saved time to spend it on their kids and family...

But they would've also freed up time to work on things that genuinely benefit the company, making them extremely valuable to the company

The Game-Changing Solution

Which is exactly why I created...

The AI Product Marketing Framework

The AI Product Marketing Framework is a framework built to teach product marketers, in the simplest and most informative way possible, how to:

Automate long, boring, and time-consuming week-long projects into a 10-minute task using AI

🎯

Create pain-driven messaging that significantly increases conversion rates and purchases for your product marketing campaign

✉️

Get expert feedback for your email and landing page copy to get more clicks and demo signups

⏱️

Cut launch prep time in half with smarter, faster cross-functional workflows

And much more, including (automated sales enablement, market research, etc.)

...all while working 5 hrs/day without burnout, brain fog, or feeling tired so you can become a respected, irreplaceable AI PMM

Companies I've Worked With

Here's what is included inside The AI Product Marketing Course

    1. Targeting Prospects (New Customers!)

    2. AI Marketing Assistant for Marketing Strategy

    3. Targeting Existing Customers

    4. Segmentation & Personas

    1. AI for Marketing Communications

    2. InVideo: AI to Make Videos in Minutes

    3. ChatGPT for Google Ads

    4. Free vs Paid AI Apps

    5. AI for Imagery

    6. AI for Audio

    7. AI for Video

    8. AI for Channel Optimization

    9. Websites & Shopping Experiences

    10. AI for Advertisements

    11. Academic study: AI-generate ads outperform in the automotive industry

    1. AI for Sales Enablement

    2. Email AI

    1. AI for Marketing Research

    2. Qualitative Research & Emotions

    1. AI Problems, Productivity & Personalization

    2. AI Challenges

    3. AI Productivity

    1. All in on AI: How Smart Companies Win Big with Artificial Intelligence

    2. Artificial Intelligence: Insights from Harvard Business Review

    3. On AI: Harvard Business Review's 10 Must Reads

    4. Generative AI in Practice

    5. Free Book! AI for Profitable Product Marketing

About this course

  • 27 lessons

Now, you might be asking, well... Why Us?

Well, other than the fact that there are almost no AI Product Marketing courses out there that teach you exactly how to use AI, here's exactly why we're the best option:

Feature Your Course Other Courses
Price ✅ $49 one-time ❌ $499+
Real-World AI Use Cases ✅ Majority ⚠️ Some
Product Marketing Focused ✅ Hyper-targeted to PMMs ⚠️ Broad to all marketers
Instructor Credibility ✅ Strong (Sony, MBA, Google-affiliated startups) ⚠️ Mixed
Actionable Steps ✅ Step-by-step actionable tips ⚠️ More theoretical
Psychological Copywriting ✅ Converts ❌ Corporate
Bonus Content ✅ AI Book Summaries ❌ None
Refund Policy ✅ 30-day full refund ⚠️ Most don't have

Here's Everything You'll Learn Inside:

✅ How to find new customers with AI who are actually interested

✅ How to segment your audience in seconds

✅ How to speak to your audience like you read their mind

✅ How to turn one long blog into 10 high-converting assets

✅ How to create professionally edited videos using AI

✅ How to run high-converting Google Ads using AI

✅ How to automate competitive analysis in minutes

✅ How to generate data-driven positioning statements

✅ How to create AI-powered sales enablement materials

✅ How to optimize landing pages with AI heatmap analysis


Product image from Amazon

⏳ 30-Day Money-Back Guarantee

Your Satisfaction is Absolutely, Positively Guaranteed!

Look, you don't even have to say "yes" today. All you have to say is "maybe."

Because when you order now, you'll receive my 30-day ironclad money-back guarantee.

So, if the AI Product Marketing Course doesn't improve your skills or if you're unsatisfied for any reason...

Simply email me within 30 days for a full refund, no questions asked.

 Click Here To Join 3,164 PMMs Leveraging AI As We Speak 

Student Reviews

4.6 average rating from 121 students

Ayomide K.
★★★★

"very clear, organanized and in the right pace."

Christina Z.
★★★☆☆

" A good course, particularly for those who have no idea how to work with AI beyond just asking it a question. Thank you, Dekker!"

Arun
★★★★★

"Great information on AI tools , with examples and clear articulation of benefits"

Naveen Kumar H.
★★★★★

"Excellent Insights on application of AI in Marketing with Practical examples. Awesome experience"

Frequently Asked Questions

Still got more questions?

Will the content look obviously AI-generated? +

Absolutely not, if you know exactly what to tell it, AI can generate astonishing results. Want proof? This whole page was made with the help of AI. When you uncover what's behind this course, your eyes will open up, and you will see just how much AI is used in the real world.

Does this work for both B2B and B2C? +

Absolutely. The framework works across both, whether you're selling software or skincare.

Do I need prior AI experience? +

Absolutely not. This framework teaches you everything, from A-Z, about AI Product Marketing.

How long do I have access to the course? +

You get lifetime access to all course materials, including any future updates we make to the content.

How can I contact you? +

No problem, here's my Instagram handle: @dekkermarketing

 Get Instant Access Now 

30-Day Money-Back Guarantee

Your Instructor

Dekker Fraser, MBA

Management Experience

  • Global Product Marketing Manager for Sony PlayStation
  • Vice President of Marketing for Talkatoo
  • Senior Product Marketing Manager for Webgility
  • Product Marketing Manager for Rocket Lawyer
  • Director of Marketing for Ironclad Games / Flame Design
  • SaaS Marketing Consultant


Education

  • MBA in Marketing from Northwestern University - Kellogg School of Management
  • Leadership Essentials from Columbia Business School
  • Bachelor of Commerce from Mount Allison University
  • Presidential Scholar


Selected Publications

  • Product Launch: How to Go to Market
  • How to Become a Product Marketing Manager - Bestseller
  • Proven Methods for Lead Generation and Customer/User Acquisition - Highest rated


Academic & Volunteer 

  • 1 Million Enrollments
  • University MBA Program Advisor
  • College Marketing Lecturer for Digital Marketing & Business Analytics
  • Division Director and VP of Membership for Toastmasters International
  • Board of Directors for a charity