Master B2B Marketing

✔ B2B Customer Acquisition
✔ AI for B2B Marketing
✔ LinkedIn & Social Media Ads + Automation
✔ Direct Mail
✔ B2B Digital Marketing
✔ Cold Email Automation                                   
✔ Lead Generation & Demand Gen
✔ Account Based Marketing
✔ B2B Copywriting
✔ B2B Content Creation                                    
✔ B2B Conversion Rate Optimization
✔ Partnership Marketing
✔ Influencer Marketing
✔ Small Business & Enterprise Marketing
✔ Budget Allocation

Become a B2B Marketing Pro

🎥 56 hours on-demand video
📄 60 articles
🏆 Certificate of completion
📩 29 downloadable resources

                                                                      

Course content

    1. Innovative B2B Marketing

    2. Transforming the B2B Buyer Journey

    3. Email Marketing Overview

    4. 18 Rules to Automate Cold Emails & Score Big Contracts!

    5. Lemlist Tutorial

    6. Introduction - Budget

    7. Introduction - Budget

    8. AI Marketing Assistant

    9. AI Product Demos

    10. Social Media Automation

    11. AI Influencers

    12. Multilogin

    1. Pipeline Part 1

    2. Pipeline Part 2

    3. Pipeline Part 3

    4. Pointless personas

    5. Your list and why personas aren't adequate

    6. The best approach

    7. Finding or buying a list

    8. Rent a list

    9. Compile or build a list

    10. Build a list from scratch - continued

    11. Your List - Conclusion

    12. Why you need to stop marketing your product and start doing this one thing

    13. Latch onto Larger Companies Part 1

    14. Latch onto Larger Companies Part 2

    15. What type of lead do most people mean when they say "we want more leads!"

    16. Customer Decision Journey - Part 1

    17. Customer Decision Journey - Part 2

    18. Customer Decision Journey - Part 3

    19. Direct Mail Resurgence

    20. Creating viral content

    21. Beard Bib Example

    22. Part 1 - One of the Cheapest Ways to Acquire Customers

    23. Part 2 - One of the Cheapest Ways to Acquire Customers

    24. Your Hard Offer - Part 1

    25. Your Hard Offer - Part 2

    26. Promote your hard offer on Facebook

    27. Which of the following is a hard offer?

    28. Content Syndication

    29. Cold Calling

    30. Emails Part 1

    31. Emails Part 2

    32. Email Lead Nurturing

    1. Introduction to Digital Marketing with LinkedIn

    2. Introduction to Digital Marketing with LinkedIn

    3. Message Ads

    4. Message Ads

    5. Message Ads Tutorial

    6. Conversation Ads

    7. Conversation Ads

    8. Conversation Ads Tutorial

    9. LinkedIn Sales Navigator & Outreach

    10. LinkedIn Sales Navigator & Outreach

    11. Image Ads 1

    12. Image Ads 1

    13. Analyzing 30 Image Ads

    14. Lead Gen Image Ad with Mailchimp Nurturing

    15. Image Ads 2

    16. Image Ads 3

    17. Image Ads

    18. Image Ads Tutorial

    19. Video Ads

    20. Video Ads

    21. Video Ads Tutorial

    22. Text Ads

    23. Text Ads

    24. Other

    25. Other

    26. Part 1 Slides

    27. Retargeting vs Lead Generation

    1. Writing Case Studies

    2. Advanced Digital Marketing

    3. Anti Detect Browsers

    4. Outbounding

    1. Introduction - A - Digital Marketing for Top & Middle of Funnel

    2. Introduction A

    3. Wistia Wizard

    4. Introduction - C

    5. Brand Unaware - A

    6. Engagement Boost [Tutorial]

    7. Video Views & Brand Awareness Boost [Tutorial]

    8. Brand Unaware - B

    9. New! LinkedIn Thought Leader Ads

    10. LinkedIn Thought Leader Ad Example

    11. Problem Unaware

    12. Category Unaware

    13. Create an Event [Tutorial]

    14. LinkedIn Live Example

    15. Deleting an Event

    16. Product Unaware

    17. Other - 1

    18. Other - 1

    19. Other - 2

    20. Other - 2

    21. Part 2 - Slides

    1. Introduction to Digital Marketing with Cold Emails

    2. Cold Email Tip #1

    3. Tip 1

    4. Cold Email Tip #2

    5. Cold Email Tip #3

    6. Cold Email Tip #4

    7. Cold Email Tip #5

    8. Tip 5

    9. Cold Email Tip #6

    10. Tip #6 Explained

    11. Cold Email Marketing & GDPR Legal Compliance

    12. SAMPLE EMAILS

    13. Cold Email that Worked on Me!

    14. Email Copywriting Case Study

    15. Measuring Success - Email Copywriting

    16. Measuring success

    17. BDR Email Advice

    18. Cold Email

    19. Getting Emails from LinkedIn Sales Navigator

    20. New Email + Warming It Up

    21. Deliverability Checklist

    22. Data-Driven Cold Email Insights

    23. Data-Driven Cold Email Insights

About this course

  • $199.00
  • 601 lessons
  • 56 hours of video content

Attention B2B Marketers

If you’re sick of wasting money on “brand consultants,” fluffy jargon, and marketing fads that die faster than a mayfly… listen up.

Because I’m about to show you how to acquire business customers fast, cheap, and predictably—using the exact tactics I used as VP of Marketing for a Google-accelerated startup… as Global Marketing Manager at Sony PlayStation… as head of marketing for a Series-A startup… and as Product Marketing Manager for a Google-backed Series-D company in Silicon Valley.

I also earned my MBA at Philip Kotler’s Kellogg School of Management—the #1 marketing school in America—where I dove deep into B2B and digital marketing long before it was cool.

This isn’t theory.
This isn’t recycled nonsense.
This is the most battle-tested B2B marketing system—based on 15 years of in-the-trenches work with early-stage startups, mid-sized companies, and global enterprise.

The Big Promise

I’m going to teach you how to acquire customers cost-effectively—and build scalable demand engines that keep delivering long after you stop spending.

But you’re also going to walk away with something most marketers never get:
A deep understanding of B2B digital strategy, long-term demand creation, and brand-building that actually moves revenue.

And if something feels missing?
You message me. I improve it. Done.

Inside, You’ll Discover:

💥 How to advertise on every major platform—LinkedIn, Facebook, YouTube, Google, TikTok, Snapchat, Quora, Reddit, Spotify, Twitter, Amazon & more. Real tactics. Real targeting. Real examples.

💥 Demand gen + lead gen planning for both inbound AND outbound… so you stop gambling and start scaling.

💥 Advanced LinkedIn marketing strategies with real campaigns I ran—plus breakdowns of Facebook and Twitter B2B plays that actually convert.

💥 Cold email systems—manual and automated—supported by real-world templates and sequences.

💥 The SPF Copywriting Framework for B2B messaging that slices through noise like a hot knife through butter.

💥 Actionable ABM execution (not the vague “alignment” fluff agencies sell).

💥 B2B CRO—the overlooked revenue lever.

💥 High-performing B2B content frameworks with case studies and examples.

Who Is This For?

Anyone who needs to drive revenue in B2B:
Freelancers, agencies, copywriters, entrepreneurs, marketing managers, directors, VPs—if you play in B2B, this will make you better.

If you want to shortcut 15 years of painful trial-and-error…
If you want the tactics consultants charge $20k+ for…
If you want instruction from someone who has actually built and scaled B2B funnels in the real world…

Then jump in.

This is as close as you can get to having a B2B marketing strategist in your back pocket—without paying consulting fees.

Let’s get started.

⭐ 4.7 course rating

“This course is absolutely the best I have had in a while. You find fancy studio-produced instructors producing shiny garbage, that might look good, but you learn nothing new. Dekker on the other hand is so real, and the experience that he's had with being a marketer clearly shows up in his content. His PoVs are sharp, cuts the clutter, and gives you an extremely informed way of defining a marketing strategy. In addition to his razor sharp views, his use of tools and tech seamlessly to fire all the different parts of the funnel is inspiring. I don't generally leave reviews and ratings on ed-platforms, but Mr. Dekker's outstanding content leaves you with no other choice than to applaud hard.”

Savyasachi H.

“Dekker Fraser is an Expert in This Digital Marketing Field. I will recommend this course to any one who is really serious about entering the Digital Marketing Landscape or any business owner who want to move their business to the next level. There is so much to learn from a person who earned his MBA from the Best Marketing University in the planet. Joining this course was one of the best decision I ever made because I didn't just learn about Marketing, I learnt about strategy too.”

Raalfma A.

“It is a long course, but definitely worth it. Dekker is also active in replying questions, very helpful. Thank you!”

Nabilla K.


Dekker Fraser

MBA & Vice President of Marketing

Management Experience

  • Global Product Marketing Manager for Sony PlayStation
  • Vice President of Marketing for Talkatoo
  • Senior Product Marketing Manager for Webgility
  • Product Marketing Manager for Rocket Lawyer
  • Director of Marketing for Ironclad Games / Flame Design
  • SaaS Marketing Consultant


Education

  • MBA in Marketing from Northwestern University - Kellogg School of Management
  • Leadership Essentials from Columbia Business School
  • Bachelor of Commerce from Mount Allison University
  • Presidential Scholar


Selected Publications

  • Product Launch: How to Go to Market
  • How to Become a Product Marketing Manager - Bestseller
  • Proven Methods for Lead Generation and Customer/User Acquisition - Highest rated


Academic & Volunteer 

  • 1 Million Enrollments
  • University MBA Program Advisor
  • College Marketing Lecturer for Digital Marketing & Business Analytics
  • Division Director and VP of Membership for Toastmasters International
  • Board of Directors for a charity